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Duration
 
Creativity in advertising
Identification of targets and benefits. | buying behavior model and persuasion techniques. | Generating ideas: verbal and visual elements to the message effectiveness.
12 hours
SMILE STRATEGY
Happiness, self-esteem and self-knowledge. | Smile and efficiency
12 hours
PERSONAL MARKETING
I am the product. | Where am I, where do I want to be. | My value, my values. | My brand image
12 hours
MARKETING FOR BEGINNERS
What is marketing. | Market and targets | Marketing management
12 hours
CREATIVE WRITING
Inspiration – what it is, how to keep it | Ideas –to have to choose and how to organize | The WOW factor - hook, exposition, complication, climax and outcome| characters and points of view. Environment, details and other \
7 hours
Interpersonal relationships
The communication process | Behaviours: Passive, aggressive, manipulative and assertive | Social perception
12 hours
Customer Loyalty
The modern customer | From satisfaction to loyalty | Models of relationship
12 hours
Conflict management
The different types of customers | Analysis of conflict and negotiation | Management and satisfaction
12 hours
Protocol
Presential and telephone protocol: Introduction and compliments | Corporate Protocol: invitations, emails and cards | Protocol “at table”
12 hours
Service
Company image | Learn to listen to be heard | Management conflicting situations
12 hours
Hosting customer
The communication process | General notions of etiquette | Professional Image
12 hours
ADG® - ASSISTANCE TO DISABLED GUESTS
For hotels, restaurants and their employees | Basics of supporting to disabled guests | Confers ADG® seal to companies and employees
8 hours